AUGMENTED REALITY (AR) CONTENT MATERIAL MARKETING AND ADVERTISING: CREATING INTERACTIVE AR ENCOUNTERS FOR PRODUCTS DEMONSTRATIONS OR BRAND STORYTELLING.

Precisely what is Augmented Fact?Augmented Truth is often a know-how that overlays digital data – photographs, text, or animations – on to the real environment, commonly viewed through a smartphone digicam or AR glasses. Compared with Digital Reality (VR), which produces a completely immersive digital ecosystem, AR boosts the consumer's percept